Our Sticky Love: The K-Drama That Hit No. 1 on Netflix’s Global Non-English Chart

Our Sticky Love didn’t take long to make an impression on Netflix.

The Korean romantic comedy reached No. 1 on Netflix’s global Non-English TV chart with 7.5 million views during its first big week. It also entered the Top 10 in 68 countries and reached No. 1 in 26 of them.

That is a strong start for any K-drama.

But numbers are only part of the story. The cast is probably what many K-drama fans will notice first.

Jung Hae-in leads the series with Ha Young, and the supporting cast includes several familiar faces. The drama is directed by Kim Jang-han, who also worked on My Demon.

The setup is simple enough to understand without giving too much away.

An ambitious prosecutor loses her memory after an accident and finds herself in a quiet countryside village. There, she meets a boxing coach who says he is her boyfriend.

That is really all I would want to know before pressing play.

Jung Hae-in Is Back in a Romantic Comedy

Jung Hae-in plays Jang Tae-ha, a former boxer who now works as a boxing coach.

If you watch K-dramas regularly, he probably needs very little introduction.

International viewers may know him from D.P., Love Next Door, Something in the Rain and Snowdrop.

He has always been good at playing characters who can feel warm and easygoing without becoming too simple, and that works well for a romantic comedy like this.

There is enough comedy here to keep things light, but the story also gives him room for quieter scenes.

For fans who have been waiting to see Jung Hae-in in another romance, his name alone will probably be enough to make them curious.

Ha Young Takes the Lead as Go Eun-sae

Ha Young plays Go Eun-sae, an ambitious prosecutor whose life suddenly becomes unfamiliar to her.

Some viewers may recognize Ha Young from The Trauma Code: Heroes on Call.

This role feels quite different.

Eun-sae is placed in an unusual situation from the beginning, but the character does not feel passive. She has a sharp personality, and the contrast between her and Tae-ha gives the drama much of its energy.

I also like that the two leads do not feel as if they were simply placed together because this is a romance.

Their personalities are different enough to make their scenes lively without needing exaggerated comedy every few minutes.

The Countryside Setting Gives It a Different Mood

One of the first things that stands out is the setting.

Instead of spending most of its time in Seoul offices, expensive apartments or polished restaurants, Our Sticky Love moves into a small countryside community connected to Korean taffy, or yeot.

That immediately gives the drama a warmer and slightly more old-fashioned atmosphere.

There are traditional houses, small streets and neighbors who seem to know everything happening around them.

Anyone who has watched enough K-dramas knows this type of village can quickly become a character of its own.

It also gives international viewers a glimpse of Korea outside the usual Seoul scenery.

And there is a playful connection between the setting and the English title.

Yeot is sticky.

So is the romance.

A little cheesy? Yes.

But I think romantic comedies are allowed to be.

You Will Probably Recognize More Than One Face

The supporting cast is another fun part of the drama.

Korean dramas have a habit of doing this to me.

I start watching for the leads and then spend the first episode thinking, “Wait, where have I seen that person before?”

Our Sticky Love has several actors that regular K-drama viewers may recognize from other popular series and films.

That makes the village feel familiar almost immediately, especially if you have been watching Korean dramas for a few years.

I will leave it there because discovering the characters is part of the fun.

No, I’m Not Going to Explain the Mystery

The Netflix description gives you enough.

Eun-sae loses her memory.

Tae-ha says he is her boyfriend.

They end up together in a small village.

After that, I would rather watch the drama than read a detailed explanation of what happens.

There is some mystery mixed into the romance, and knowing too much beforehand would take away part of the fun.

This is one of those dramas where I think the first episode works better when you go in with just the basic setup.

You do not need a character chart.

You do not need a five-paragraph plot summary.

Just start watching.

The Netflix Numbers Are Already Impressive

The series climbed to No. 1 on Netflix’s global Non-English TV list with 7.5 million views.

It also appeared in the Top 10 in 68 countries and reached the top spot in 26 countries.

For a new Korean romantic comedy, that kind of international reach says quite a lot.

K-dramas are obviously no longer a niche category on Netflix, but not every new romance reaches No. 1 globally.

Our Sticky Love managed it very quickly.

Of course, Netflix rankings move fast. A show can be No. 1 one week and several places lower soon afterward as new releases arrive.

So I find the first-week performance more interesting than trying to follow every daily change in ranking.

It shows how quickly viewers around the world picked it up.

It Feels Easy to Start

Not every drama needs to feel huge.

Our Sticky Love does not begin with a complicated fantasy world, a dozen families or a history lesson.

There is a romance, some comedy, a countryside setting and just enough mystery to keep the story moving.

That makes it easy to try.

Jung Hae-in and Ha Young are also a pairing that feels fresh rather than overly familiar.

Sometimes that is all I want from a new K-drama.

A cast I like.

A story that does not require homework.

And an opening episode that makes me want to watch one more.

Considering it already reached No. 1 on Netflix’s global Non-English chart, quite a few people seem to have felt the same way.

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Jung Hae-in and Ha Young starring in the Netflix Korean romantic comedy Our Sticky Love

Fun fact: The Korean title, Ireon Yeotgateun Sarang, is a wordplay that is much cheekier than the English title Our Sticky Love. “Yeot” is a traditional Korean taffy, but the phrase “yeotgateun” can also sound like a mild swear in Korean. So the Korean title has both a literal “sticky love” meaning and a slightly sarcastic edge.